This is the new 5 crossover SUV from OMODA.

The decision to host the OMODA UK launch at Magazine London was nothing short of inspired. Located in the heart of London’s Greenwich Peninsula, Magazine London is known for its cutting-edge, industrial-chic design, which perfectly complements OMODA’s forward-thinking ethos. The venue’s expansive, minimalist architecture and panoramic views of the Thames provided a striking backdrop for a brand that is all about modernity and innovation.

 

As we arrived, the anticipation was palpable. The venue was buzzing with energy as industry experts, automotive journalists, and car enthusiasts gathered to witness the unveiling of OMODA’s UK lineup. The entire space had been meticulously transformed into a futuristic showroom, with sleek displays and immersive digital installations that showcased OMODA’s commitment to innovation.

 

At the heart of the launch event was the 5, a compact SUV that serves as the brand’s flagship model – and it’s more than just a vehicle — it’s a statement of intent from OMODA, showcasing their dedication to blending advanced technology, stylish design, and sustainable driving solutions. 

 

One of the first things you notice is its bold, futuristic design. The exterior is a masterclass in modern automotive aesthetics, combining sharp lines and smooth curves to create a look that is both aggressive and elegant. The front fascia is dominated by a striking diamond-patterned grille that seamlessly integrates with the sleek LED headlights, giving the OMODA 5 a distinctive and commanding road presence.

 

From the side it’s equally impressive. The sloping roofline gives the SUV a sporty, coupe-like silhouette, while the muscular wheel arches and sculpted bodywork add a sense of dynamism. The carefully crafted lines are not just for show—they also enhance the vehicle’s aerodynamics, reducing drag and improving overall efficiency.

 

At the rear, the OMODA 5 continues its modern aesthetic with a full-width LED taillight bar that stretches across the tailgate. This design element not only enhances the vehicle’s visual appeal but also improves visibility for other drivers. The rear spoiler and dual exhaust outlets add a touch of sportiness, rounding out the OMODA 5’s bold exterior design.

 

Step inside and an you’re immediately struck by the high-tech, luxurious feel of the cabin. The interior is designed to be both functional and stylish, with a focus on providing a comfortable and connected driving experience. The centrepiece of the cabin is a large, high-resolution touchscreen that serves as the control hub for the vehicle’s infotainment and navigation systems.

 

The dashboard is clean and uncluttered, with premium materials used throughout. Soft-touch surfaces, brushed aluminium accents, and ambient lighting create an upscale atmosphere that’s both inviting and sophisticated. The seats are upholstered in eco-friendly leather, offering a combination of comfort and sustainability that’s in line with OMODA’s commitment to reducing environmental impact.

 

One of the standout features of the interior is its spaciousness. Despite its compact exterior, the SUV offers ample room for both passengers and cargo, making it a practical choice for families or those who need extra space for their adventures. The panoramic sunroof further enhances the sense of openness, flooding the cabin with natural light and offering stunning views of the sky above.

 

Under the bonnet, the 5 is powered by a 1.6Litre, four cylinder turbocharged petrol engine that delivers a blend of power and efficiency. The engine provides smooth, responsive acceleration, making it a joy to drive in a variety of conditions, from city streets to winding country roads. The SUV’s agile handling and precise steering give it a sporty feel, while the advanced suspension system ensures a comfortable ride, even on rough surfaces.

 

Equipped with multiple driving modes, it allows you to tailor the vehicle’s performance to your preferences. Whether you’re looking for maximum fuel efficiency on a long highway journey or want to tap into the SUV’s full power for a spirited drive, the OMODA 5 has a mode to suit every situation.

 

The 5 is packed with advanced technology that enhances both safety and convenience. The SUV’s infotainment system is powered by a user-friendly interface that integrates seamlessly with your smartphone, allowing for hands-free calls, music streaming, and navigation. The system also supports voice commands, so you can control key functions without taking your hands off the wheel.

 

Safety is a top priority for OMODA, and the 5 is equipped with a comprehensive suite of driver assistance systems. These include adaptive cruise control, lane keep assist, automated emergency braking, and when you chose the Noble trim, a 360-degree camera system that provides a bird’s-eye view of the vehicle’s surroundings. These features work together to make driving the OMODA 5 safer and more enjoyable, whether you’re navigating busy city streets or cruising on the motorway.

 

This UK launch event was an opportunity for the brand to showcase its broader vision for the future of mobility. OMODA is positioning itself as a leader in automotive innovation, with a strong focus on integrating advanced technology, sustainable practices, and cutting-edge design into every aspect of their vehicles.

 

In addition to the 5, the launch event also featured several concept cars that offer a tantalising glimpse into the future of automotive design. These concept vehicles are more than just showpieces—they represent OMODA’s commitment to pushing the boundaries of what’s possible in the automotive industry.

 

The launch event itself was designed with sustainability in mind, with a focus on minimising waste and using renewable energy sources. OMODA also highlighted their plans to implement sustainable manufacturing processes, reduce emissions across their supply chain, and explore new ways to recycle and repurpose materials. This holistic approach to sustainability sets them apart from many traditional automakers and positions the brand as a leader in the move towards greener mobility.

 

As a new player in the UK automotive market, OMODA faces the challenge of establishing itself in a competitive industry. However, the brand’s debut at Magazine London suggests that it is more than up to the task. With a lineup of innovative vehicles, a strong focus on technology and sustainability, and a clear vision for the future, they are well-positioned to make a significant impact in the UK.

 

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