This is the JAECOO 7 SHS.

The UK SUV market is one of the most competitive automotive arenas in the world. Buyers demand style, technology, safety, efficiency and value in equal measure, and very few brands manage to strike the right balance. Enter JAECOO, a new name to British roads, launching with a clear ambition: to deliver affordable premium vehicles without compromise. Its first UK model, the JAECOO 7, is a mid-size SUV designed to blend rugged off-road capability with luxury-grade refinement, advanced technology and industry-leading efficiency.

Positioned to rival established players such as the Kia Sportage, Hyundai Tucson, Nissan Qashqai and Volkswagen Tiguan, the JAECOO 7 arrives with a strong value proposition. Available with both a traditional petrol engine and an innovative Super Hybrid System (SHS), it promises long-range efficiency, impressive performance and high levels of standard equipment – all backed by a seven-year warranty.

Exterior Design: Bold, Confident and Distinctive

The JAECOO 7 makes a strong first impression. Its design language is unapologetically bold, with a squared-off stance that communicates strength and capability while retaining a premium, modern edge. Dominating the front end is the signature ‘waterfall’ grille, flanked by vertically stacked LED headlights that enhance the SUV’s commanding road presence.

Strong shoulder lines run the length of the vehicle, visually lengthening the body and giving the JAECOO 7 a planted, muscular look. Flush, hidden door handles contribute to aerodynamic efficiency while reinforcing the clean, high-end aesthetic. Cleverly, these handles are engineered to operate in temperatures as low as -30°C, breaking through ice when needed.

At the rear, the full-width ‘Crystal Array’ LED taillights create a striking night-time signature, while a sculpted tailgate and integrated spoiler add to the car’s premium appeal. Aero-optimised 19-inch alloy wheels complete the look, balancing visual impact with efficiency.

UK buyers can choose from a carefully curated palette of exterior colours, including Amazonite Blue, Basalt Black, Granite White, Greenstone and Pearl Silver, with optional contrasting black roof combinations for a more distinctive finish.

Interior: Premium Comfort Meets Practical Design

Step inside the JAECOO 7 and the focus on quality is immediately apparent. The cabin adopts a clean, minimalist design that prioritises space, comfort and ease of use. Soft-touch materials, premium synthetic leather upholstery and carefully considered trim elements create an environment that feels genuinely upmarket.

The five-seat layout offers generous headroom and legroom for all occupants, making the JAECOO 7 well suited to family life and long-distance travel. Rear passengers benefit from ISOFIX mounting points on the outer seats, while the wide-opening doors make installing child seats straightforward.

A highlight of the interior is the class-leading 1.1-metre panoramic sunroof, which floods the cabin with natural light. Paired with JAECOO’s Silent Glass double-glazing technology, the result is an airy yet remarkably quiet interior environment.

Luxury trim models add electric seat adjustment, heating and ventilation for the front seats, along with lumbar support and air purification systems that enhance comfort and wellbeing on every journey.

Infotainment and Technology

Technology is central to the JAECOO 7 experience. At the heart of the dashboard sits a large portrait-oriented touchscreen measuring 14.8 inches in Luxury trim (13.2 inches in Deluxe). Powered by a high-performance Snapdragon processor, the system is responsive, intuitive and easy to navigate.

Wireless Apple CarPlay® and Android Auto™ come as standard across the range, ensuring seamless smartphone integration. A 10.25-inch digital driver display provides key driving information, while Luxury models add a full-colour head-up display projecting speed, navigation and ADAS alerts directly onto the windscreen.

Audio performance is equally impressive. Deluxe models feature a six-speaker sound system, while Luxury versions upgrade to an eight-speaker SONY premium audio system, delivering rich, immersive sound quality.

Practical touches include a 50W wireless charging pad with active cooling, plus four USB ports (Type-A and Type-C) spread between the front and rear of the cabin.

Powertrains

Petrol or Super Hybrid System (SHS)

1.6-Litre Turbo Petrol

The entry-level JAECOO 7 is powered by a 1.6-litre turbocharged petrol engine producing 145 PS and 275 Nm of torque. Available in both front-wheel drive and all-wheel drive configurations, it offers smooth performance and everyday usability.

The front-wheel drive version accelerates from 0–62 mph in 10.3 seconds, while the all-wheel drive model completes the sprint in 11.8 seconds. Both variants use a seven-speed dual-clutch automatic transmission and reach a top speed of 112 mph.

Super Hybrid System (SHS)

The standout option in the JAECOO 7 range is the Super Hybrid System, making its UK debut. Combining a 1.5-litre TDGI petrol engine with a high-performance lithium iron phosphate battery and advanced hybrid transmission, the SHS delivers 204 PS and 310 Nm of torque.

The result is impressive performance – 0–62 mph in just 8.5 seconds – alongside exceptional efficiency. Official WLTP figures claim up to 403 mpg and a combined driving range of up to 745 miles.

Crucially, the SHS system never allows the battery to deplete fully, ensuring consistent performance without range anxiety. The system also supports fast charging up to 40 kW and includes Vehicle-to-Load (V2L) functionality, allowing owners to power external devices directly from the car.

Off-Road Capability: Rugged When You Need It

Unlike many SUVs that simply look adventurous, the all-wheel drive JAECOO 7 is genuinely capable off-road. It features seven selectable driving modes – including Sand, Mud, Snow and Off-Road – along with a 600 mm wading depth.

Approach and departure angles of 21 and 29 degrees respectively allow the JAECOO 7 to tackle challenging terrain with confidence. A Bosch-developed Integrated Power Brake (IPB) system can simulate a locking differential, transferring torque between axles in as little as 0.1 seconds.

Ride, Handling and UK Road Setup

The JAECOO 7 has been tuned specifically for European and UK roads by the brand’s R&D centre in Germany. MacPherson struts at the front and a multi-link rear suspension provide a well-balanced ride that absorbs bumps while maintaining stability at motorway speeds.

Steering is light and accurate, making the JAECOO 7 easy to manoeuvre in urban environments, while remaining composed on longer journeys. Noise suppression is excellent, aided by laminated glass and aerodynamic optimisation.

Safety and Driver Assistance

Safety is a major strength of the JAECOO 7. All models come equipped with 16 advanced driver assistance systems, including Adaptive Cruise Control, Autonomous Emergency Braking, Lane Keep Assist and Traffic Sign Recognition.

A high-strength steel body structure, reinforced safety cage and comprehensive airbag system contribute to excellent occupant protection, helping the JAECOO 7 achieve a strong safety rating across global testing standards.

Pricing, Trims and Warranty

The JAECOO 7 is available in two trim levels: Deluxe and Luxury.

Deluxe (FWD petrol): from £30,115 OTR

Luxury (petrol): from £33,945 OTR

Luxury SHS: from £35,165 OTR

Every JAECOO 7 comes with a 7-year / 100,000-mile warranty, with no mileage limit in the first three years – a strong reassurance for UK buyers.

Conclusion: A Serious New Contender

The JAECOO 7 represents one of the most compelling new SUV launches in the UK market in recent years. With its striking design, high-quality interior, innovative hybrid technology and aggressive pricing, it challenges established rivals head-on.

For buyers seeking premium features, genuine versatility and outstanding value, the JAECOO 7 is not just worth considering – it may well redefine expectations in the mid-size SUV segment.

 

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