Chevrolet is having some pointed fun with its apocalyptic Super Bowl ad featuring the Silverado called "2012," only the fun is pointed directly at Ford, which finds it a little too sharp to be all that much fun. So on the eve of the big game, Ford sent Chevy a cease-and-desist letter to pull the ad and "pressured" NBC not to run the commercial, according to a report on Yahoo!'s Motoramic blog. Chevy has released a statement in response, which you can read after the jump, indicating that the ad will run despite Ford's protest.
Ford found no reason to chuckle at some of the commercial's claims, "particularly around durability." One in particular comes from a character that says of their now-deceased, F-150-driving pal, "Dave didn't drive the longest-lasting most dependable truck on the road. Dave drove a Ford."
Ford spokesman Mike Levine says his company has more trucks with 250,000-plus miles on the road than any other brand, which would appear to contradict the small print that appears in the "2012" ad that reads, "Dependability based on longevity: 1981-2011 full-size pickup registrations." Ford says its lawyers will decide what to do (if anything) after the ad airs during tonight's game, but Chevy's legal minions must have vetted the spot closely well before time.
Or Ford could take Chevy marketing honcho Joel Ewanick up on his offer and bide its time. Said Ewanick, "We can wait until the world ends, and if we need to, we will apologize."
There's something inexplicably mesmerizing about watching a factory in action. Seeing the innumerable complex mechanisms mesh in perfect harmony to create the products we know and love is part of what makes shows like National Geographic's Ultimate Factories so interesting. Now the program is headed to Dearborn for a look at how the Ford F-150 Ecoboost and F-150 SVT Raptor come together on the line in crystal-clear HD video. The show will also spend time with both trucks out on the company's proving grounds, which means there's a good chance we'll see the Raptor bashing over various obstacles.
Consider us excited. Last year, the Ford plant in Dearborn produced 344,446 vehicles, making it the third most productive plant in North America behind the Nissan facility in Aguascalientes, Mexico and the Volkswagen plant in Puebla, Mexico.
The show will air on Saturday, February 4 at 8 p.m. Eastern on the National Geographic Channel, but you can get a glimpse of what to expect in the video after the jump.
Most days, California must seem like Kazakhstan for the Big Three. Domestic products aren't so popular out West, where Toyota and Honda have long stood atop the sales charts. But not in 2011.
According to a report in Automotive News, both General Motors and Ford managed to bump Honda from its silver medal position in 2011, though Toyota still holds a commanding market share lead. In a storyline we've heard before, the twin natural disasters in Asia curbed Japanese production, causing a 4.5 point loss of market share. Toyota's market share dropped from 22.8 to 19.2 percent, while GM and Ford tied at 12.6 percent - ahead of Honda at 12.1.
Booming sales in the Golden State helped the domestics to their 1.8 point gain. New vehicle registrations in California were up 9.9 percent, according to the report. The biggest sales gains last year were made by Kia and Jeep, which were up 53 and 49 percent, respectively.
Chevrolet continues its onslaught of Super Bowl ads released before this Sunday's big game, clearly hoping that volume plays in its favor when the points are tallied by marketing analysts on Monday.
Today's commercial, entitled "2012," stars the Chevrolet Silverado in a post-apocalyptic world. In this ad, Chevy reminds us of its oft-repeated statistic that its trucks are the longest lasting, most dependable trucks on the road, and it does so by imagining that the Mayans were right and that 2012 is our last year on Earth.
It's a well-done spot with lots of fun things to focus on - we're even amused by the soundtrack, which isn't what we'd immediately expect to hear as the backing music following life after an Extinction Level Event.
Follow the jump to view the end of the world through Chevy's eyes.
On Tuesday, President Barack Obama visited the Washington Auto Show, and he even had time to get a closer look at a few vehicles. We're guessing that the carmakers were more than happy to set aside some time to talk to the Commander In Chief, but not every automaker got the chance.
Bloomberg says that the Association of Global Automakers is upset because the president only spent time with the Detroit Three, even though other automakers reportedly flew in executives from around the world for the occasion. The executives were reportedly on hand and waiting in a "bullpen" in the event President Obama had any questions about specific vehicles, but The Pres stuck to American cars like the Chevrolet Corvette ZR1, Ford Mustang Shelby GT500, Jeep Grand Cherokee and the Chevrolet Silverado.
AGA CEO Michael Stanton voiced his disappointment about the perceived slight, adding that many members "bent over backwards to meet the request from the White House." Stanton also points out that AGA members have invested $43 billion in the U.S. and employ over 80,000 workers here.
Volkswagen has the honor of being this year's top producing North American automotive manufacturer by a wide margin with its Puebla, Mexico facility. The factory managed to produce 510,041 units last year, beating out second-place Nissan and its Aguascalientes, Mexico plant by a staggering 149,245 units, according to Ward's Auto. Nissan jumped from third to second place after Toyota and its Georgetown plant dropped from the top five. Toyota and Honda both saw themselves ousted from the leader board after a year pockmarked by disruptions from earthquake and tsunami activity in Japan and flooding in Thailand.
The Japanese automakers' vacancies made room for Hyundai and its facility in Montgomery, Alabama with 338,127 units to take fourth place. Ford, meanwhile, moved from fifth in 2010 to third in 2011 with 344,446 units from its Dearborn Truck plant. Nissan rounded out the top five last year with the company's plant in Smyrna, Tennessee taking the automaker's second spot on the list.
Ward's Auto reports Volkswagen enjoyed a boost from the popularity of the Jetta. That model alone helped push the company's Puebla facility to a 75,356 unit gain over last year's figures. Head over to Ward's to see the full report.
You've seen the S-Max. You've seen the C-Max. Now get ready for the B-Max.
The latest European-focused mini minivan from Ford was previewed in concept form at last year's Geneva Motor Show, but has now been confirmed for production release at the 2012 edition of the same expo this March. Based on the Fiesta (the C-Max is based on the Focus), the new B-Max will arrive into a highly competitive segment overseas, so it will need to offer some alluring features to make its mark.
The edgy design should help, but the party piece for this diminutive people carrier is that it has no B-pillars. And we don't mean that the windows have no frame: we mean the entire pillars are incorporated into the doors themselves, so that when you open the doors there's no encumbrance to loading and unloading of passengers and cargo alike.
Motivation is provided by a 1.0-liter EcoBoost engine, with Duratorq diesels also on offer. After its unveiling in Geneva, the new B-Max will go on sale at dealers across Europe later this year. Follow the jump for the full press release and click the thumbnails below to view the pair of images released thus far in high resolution.
We'd guess a thief's favorite Ford Mustang is whichever one he happens to be hooning around in - ahead of either illegally selling it, stripping it for parts or falsifying its VIN to pass it off as a legit car. But the 'Stang that's attracted the most attention from this scourge of society is none other than the 2000 Mustang.
While we're not sure what it is about the venerable Ford pony car in that model year that's caused it to rise to the top of the inaugural National Insurance Crime Bureau "Hot Wheels Classics" report on Mustangs, we are finding the study to be compelling reading. Who knew that 411,155 Mustangs have been stolen since 1981? The report is similar to NICB's annual report on the most stolen cars, but focused on just Mustang thefts, with data dating all the way back to 1964. Apparently NICB got the idea to do a Mustang-centric report after being asked for data from MustangEvolution last year.
Even more interesting than the report, however, is that NICB has also posted a six-minute documentary about how it helped reunite a Shelby GT350 with its rightful owner some 25 years after the car had been stolen. While not exactly part of the report, the video is a pretty cool showpiece for the nonprofit group that investigates car theft and insurance fraud.
To read the full press release and check out the NICB's video, click past the jump.
The Ford F-150 has just picked up a doppelganger in China. According to CarNewsChina, Jianghuai Auto Corporation has just unveiled its new 4R3 pickup, and sure enough, the vehicle looks to be a near carbon copy of America's best-selling truck. JAC reportedly wants to provide buyers in China, Africa and South America with a larger, inexpensive work vehicle. While the appearances of the Ford F-Series and 4R3 visuals differ ever so slightly, the similarities far outweigh the incongruities. According to CNC, JAC is a fairly small automaker in the People's Republic that specializes in rebodied Hyundai cars, SUVs and pickups.
Word has it the 4R3 will be powered by a 2.8-liter diesel four-cylinder engine generating just 108 horsepower and 177 pound-feet of torque. There's no word on cost at this point. The JAC 4R3 is set to debut at the Beijing Motor Show in April, though there's no telling how long the vehicle will be on the market before the company gets a call from the lawyers in Dearborn. Head over to CarNewsChina.com for a better look at the F-150 twin.
BMW M goes Diesel, Ford Focus fleet sales numbers, California 2025 green car mandate
Episode #267 of the Autoblog Podcast is here with Chris, Dan, Zach and Chris Paukert this week. Topics include the addition of diesel-powered BMW M models overseas, the surprisingly high fleet sales figure for the Ford Focus, and a new green car mandate coming out of California. Your questions and comments power the end of the 'cast, and for those of you who hung with us live on our UStream channel, thanks for taking the time. We've embedded our Q&A module after the jumpfor you to scroll through and follow along, too. Thanks for listening!
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Domestic automakers have much to be happy about, with Chrysler, Ford and General Motors all gaining market share last year for the first time since 1988. Yet according to Bloomberg, 2012 won't be as good to Detroit. Total sales are projected to grow from 12.8 million vehicles last year to 13.6 million, according to the report, but increasing competition from Korea and a Japanese recovery from the natural disasters of 2011 mean those extra sales aren't likely headed to the Big Three.
The news agency spoke to five analysts, and predictions have the U.S. automakers losing 1.3 percentage points this year. The analysts estimate that GM will drop 0.6 of a percent, Ford will lose 0.5 percent, and Chrysler will be down 0.2 percent. Toyota is seen gaining 0.9 percent, with Honda grabbing an extra 0.5 percent, while Hyundai and Kia are only projected to see their combined market share improve by 0.01.
If all this comes true, GM would have the top market share in the U.S. at 19 percent, with Ford in second at 16.3 percent, followed by Toyota at 13.8 percent, Chrysler at 10.5 percent, and Honda at 9.5 percent.
We've finally come to accept the fact that we'll never be Vaughn Gittin Jr. There can be only one one pure-bred drift hooligan of his caliber on this planet and truth be told, our sideways skills are paltry at best. That doesn't mean we can't pretend, though. Gittin Jr. has teamed up with a smattering of companies to give away five very limited-edition RC cars made up in the image of his sinister Ford Mustang GT drift machine. Only 5,000 of the HPI RC Ford Mustang cars will be produced in total, and Gittin Jr. is giving five of them away to Facebook fans.
To get the word out, Gittin Jr., K&N, Monster Energy and Falken Tire crafted a video demonstrating just what happens when the drifter can't get his hands on the scale Mustang. An epic chase ensues, with the RC car taking a little "How it's Made" tour of the K&N factory. The clip also features a few outtakes worth watching, as well. We won't spoil it for you, but we will say more than one RC car gave its life in the making of the film. Hit the jump to check out the video for yourself. If you want to enter the sweepstakes, head over to the K&N Facebook page for more information.
The world would be considerably less entertaining if we could all predict the future. Even so, the classic car gurus at Hagerty Insurance have cast a few chicken bones in an attempt to figure out which vehicles produced today might eventually turn collectible.
For starters, it begins with none other than the mighty Buick Regal GS. Hagerty says the vehicle is a win because it's the first Buick with a manual transmission since the fall of the Holy Roman Empire. The Fiat 500 Abarth also makes an appearance alongside an even hotter hatch, the Volkswagen Golf R. Of course, we're simply thrilled to see the sinister Audi TT RS make a showing. Hit the jump for the full list or view each vehicle in our gallery above.
We record Episode #267 of the Autoblog Podcast tonight, and you can drop us your questions via our Q&A module below. Check out our discussion topics or chime in to help determine what else the crew chats about this evening. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics for Autoblog Podcast Episode #267
Today's vehicles are more powerful, more efficient and safer than ever before. In fact, today's car buyer would be hard pressed to spend his or her money on a genuinely bad vehicle. But those overall improvements may have also led consumers to believe there are no real differences between the various products offered by the world's major automakers. According to the Consumer Reports 2012 Car-Brand Perception Survey, Toyota, Ford, Honda and Chevrolet have all seen their scores drop by double digits compared to last year.
The survey asks consumers to rate brands across seven categories. Consumer Reports says that by combining those categories, the organization can get a handle on how each brand is perceived in the marketplace.
This year, Toyota continued to lead in the survey, though its persistent recalls saw the brand's perception fall by 17 points this year. Ford, Honda and BMW all saw their perception scores plummet more than 20 points. The results may indicate consumers are seeing fewer differences between automakers as products continue to improve. While that's good news for smaller automakers like Hyundai, Kia and Subaru, larger names in the industry should be worried. Head over to Consumer Reports for the full report.
Usually our sister publication Translogic is out putting futuristic transportation hardware through the paces or talking to geeks who are trying to reimagine the very infrastructure of our world. But this week, the show has a decidedly more conventional subject: Interviews with Daimler CEO Dieter Zetsche and Ford CEO Alan Mulally.
Most everyone at Ford is grinning from ear-to-ear these days, as the company is enjoying profits as well as a vastly improved product portfolio and public image. Sales are up, the product pipeline is full, and market share grew last year. You can almost imagine Ford CEO Alan Mulally saying, "What, me worry?"
But that's exactly what he should be doing, according to Forbes, which suggests Ford is growing arrogant and its numbers aren't nearly as solid as they appear. For instance, Forbes says Ford was also right up there with Toyota and Honda when it came to recalls last year, far outpacing crosstown rivals General Motors and Chrysler. Ford recalled some 3.3 million vehicles in 2011, compared with 773,000 for Chrysler and just 500,000 for GM.
But the real shocker is that Forbes says Ford tops all automakers when it comes to fleet sales. Not only are fleet sales usually less profitable, but they also tend to hurt resale values, meaning that selling 32 percent of its vehicles into fleets last year does not bode well for the Blue Oval or the residual values of its owners. According to the report, the model with the most fleet sales was the new-for-2012 Focus. A staggering 45 percent of Focus models sold last year were to fleets, which isn't good for anyone, save the guy standing in line at the Hertz counter.
Editor's note: Ford contacted us to clarify a few things about its 2011 fleet sales. The first is that rental fleet sales as a percent of total volume was 12 percent, which it claims is a smaller percentage than GM and Chrysler's rental fleet sales. Fleet sales of commercial vehicles, meanwhile, were 14 percent of total sales volume, while government sales were six percent.
Ford has announced the company's single largest profit since 1998, thanks in part to a one-time tax gain. The company drew in a net income of $13.6 billion last quarter and the news marked the automaker's 11th consecutive profitable quarter. For perspective, Ford made $190 million in 2010. The company's net income was bolstered by the fact that Ford eliminated a valuation allowance against deferred tax benefits. The company created the valuation allowance in 2006 when it began reporting operating losses. Analysts reportedly see the elimination as a sign that the manufacturer expects to be profitable in coming years.
The company made $8.8 billion in profit in 2011, or $1.51 a share. That's an increase of $463 million over 2010. Even so, the company's net income missed analysts' estimates thanks in part to higher commodity costs, currency fluctuations and flooding in Thailand. The automaker spent $100 million more in commodities like steel than it projected. Those facts, combined with a deteriorating European market, helped Ford miss analyst estimates by 5 cents per share.
It is with mixed emotions that we share this particular video, which stars two young boys who lost their mother, Nicole Miller, in 2004 after the Ford Explorer she was riding in blew a tire and rolled, causing her fatal injuries.
A sad story indeed, and we're quite certain everyone involved wishes that Mrs. Miller were still alive and that her boys would not have had a reason compelling them to make the tribute video in the first place. Certainly, the powers-that-be at the automaker hate seeing the Blue Oval's name brought up again in connection to older Explorers and the well-known lawsuits lodged against it after a number of owners reported rollover accidents.
While acknowledging the tragic loss of life, it's important to remember that the National Highway Traffic Safety Administration investigated the Ford Explorer and found it just as safe - or just as dangerous, as the case may be - as any other sport utility vehicle of the same era, which, importantly, was before stability control had hit the market in real numbers (and long before it became federally mandated, which was only recently). Independent tests were also carried out, none of which found the Ford Explorer to be particularly unsafe. Vehicles with high ground clearance and four-wheel drive are often afflicted with a higher center of gravity, making them easier to roll than passenger cars that sit closer to the ground.
For what it's worth, Firestone did recall 14.4 million tires starting in August, 2000 after Ford and Firestone negotiated a very contentious agreement between the two companies, including the ones fitted as standard equipment on many Ford Explorers built between 1991 and 2000, due to "a safety-related defect" (read: tread separation). Ford later agreed to replace 13 million tires mostly on Explorers that weren't covered by the original recall. But it isn't Firestone that the Miller boys' video targets, it's the Ford Motor Company.
In response to a query from The Huffington Post, Ford spokesperson Marcey Evans said that the automaker was "familiar with this tragic accident and our sympathy goes out to the family involved." Evans added, "We believe it would be inappropriate for us to comment further at this time as the family has brought a lawsuit against Ford, which is coming up for trial later this year."
In any case, we've included Ryan and Gregory's video after the break. It's a heartstring tugger that sets new lyrics to Vanessa Carlton's hit song A Thousand Miles. It is worth noting again here that the kids' assertions that Ford should recall all the remaining Explorers from that era are understandably emotionally driven. What the kids know about the cause of the accident is probably supplied by the family lawyers. Still, grab the tissues and Ford should hope the jurors never see it.
Editor's note: Some additional reporting concerning the recall of Firestone tires was added to this story after its original posting.
"I don't think we're very enamored with being Number One just to be Number One," Ford Global Marketing Vice President Jim Farley says of his expectations for the 2013 Ford Fusion. Interest in the Fusion spiked after the 2013 model's premium-look sheetmetal made a splash at this month's Detroit Auto Show, so it's natural to expect that Ford wants to grab the sales volume brass ring. After all, the Ford Taurus was the best-selling car in the U.S. for nearly half of the 1990s, but Farley points out that Ford is "much more enamored with getting the right price point and the right kind of people to buy the car."
Simply put, that means that while Ford is bringing additional Fusion production to the AutoAlliance International facility in Flat Rock, MI, success won't be measured just by total units sold. Besides, even with the added capacity, Ford's 400,000 per year full-tilt capability still trails the 500,000 Camry models Toyota can assemble in Kentucky and Indiana. Ford apparently thinks it's smarter to focus on the technology, style, and efficiency that customers will pay more for, rather than forcing dealers to take more cars than they want and dumping the rest into fleets just to get the sales crown.
Instead of crowing about a short-term metric that ultimately cheapens the brand image and drives down resale values, Ford's posture suggests they want to drive continued profitability by getting more money per sale than the competiton. Finding tech savvy buyers will mean spending heavy dollars on digital marketing campaigns, including social media, and for a change, that may mean strong Fusion sales in markets that don't traditionally embrace the Blue Oval as strongly as the stalwart support of the midwest.
We have to agree that profit-per-vehicle and a good reputation strikes us as a better strategy to long-term health than a strategy based on volume dominance, but we're guessing that Farley and company would still be pleased as punch if the Fusion managed to outsell the competition.
